The most sustainable clothes are the ones you wear the longest, like a good pair of jeans. The beauty of denim is it’s measured not by the number of wears, but for how many decades you wear them.
PANGAIA Denim is built to last and lower our dependence on conventional cotton. It’s made with PANettle™ - a proprietary mix of naturally regenerative wild Himalayan nettle, organic cotton and treated with peppermint oil.
My role:
Copy lead + script writing
“You’re probably wearing jeans as you read this. If you’re not, then chances are you wore them yesterday. Or you will tomorrow. At any given moment, anthropologists believe, half the world’s population is sporting jeans. 5 billion pairs are produced annually”
- Dana Thomas
We used abundant wild Himalayan nettle to diversify our material sources and help reduce the industry dependence on conventional cotton.