We are not a
sustainable brand.
No brand creating anything can ever really be 100% sustainable. Everything we create has an impact on the planet and, whether big or small, there will always be an environmental cost. While we do everything we can to create in harmony with nature and give back more than we take, we know we’re a work in progress and must be honest along the way.
That’s why we didn’t want to be labeled as sustainable, and we wanted our community to know it too.
My role: Copy lead
Earth day.
Earth Day is often a topic filled with dread. We chose to diffuse the moment by injecting some smart humour alongside our message of action.
Things like ‘Sorry. The Earth is out of stock’ and ‘At least we have Mars as a back-up plan’ while encouraging our community to think about what actions they want to take this year.
My role: Copy lead + creative direction
Designing an Earth-positive future, together.
While we continue to create for generations to come, it’s our duty to do it in a way that is positive for the planet. Here was born ‘Earth positive’ - giving back to the planet more than we take.
My role: Copy lead
