NIOD
At DECIEM – The Abnormal Beauty Company – I had the chance to write across two very different but equally cult-favourite skincare brands: NIOD and The Ordinary.
For NIOD, the focus was on innovation and skin optimisation — a brand built on cutting-edge science and next-level formulations. I developed their tone of voice and created copy for campaigns, emails, social, and OOH that felt elevated, intelligent, and aspirational, speaking to an audience that wants to push their skincare routine into the future.
Here’s a sample of my work below.
