PANGAIA
Powered by science.
Rather than taking from nature, together we're learning from it.
Creating innovative solutions to problematic materials is at the core of PANGAIA’s mission, and I got to name several of their propriety technologies and the collaborations done with other solution-based brands.
Alongside, I developed the ‘Powered by X’ architecture to clearly articulate what scientific ingredients were the main component of the products. Each launch included its own campaign and educational content. Here is a collection of them below.
My role:
Copy direction + concepting + copy lead + naming
FLWRDWN
Flower down. A down-fill material made using a combination of wildflowers, a biopolymer and aerogel. This warm, breathable and animal-friendly innovation is the first of its kind, used in our outerwear jackets, vests and accessories.
PPRMINT
Peppermint oil. A durable odor-control finish and broad-spectrum antimicrobial treatment made from peppermint oil that enables our products to stay fresher for longer.
Grape leather
Vegea grape leather was born out of a desire to reclaim and repurpose waste from the Italian winemaking industry.
AIR-INK
A carbon-capture technology that harnesses air pollution particles and diverts harmful substances from the air we breathe.
MIRUM
A 100% bio-based composite material created with virgin or recycled plant matter.
FRUTFIBER
Fruit fiber. A fabric that looks and feels like cotton, with zero cotton used. FRUTFIBER™ repurposes food waste, turning banana leaf fiber, pineapple leaf fiber and bamboo into a new, innovative fabric.
Colorifix
The future of color is here, and its made using bacteria. Using the DNA blueprint within different pigments and the help of microbes, we turn them into unique colors.
PANettle
A denim capsule created with naturally regenerative wild Himalayan nettle and organic cotton.
PANGAIA Lab
PANGAIA LAB was born out of a dream to reduce barriers between people and the breakthrough innovations in materials science. It is a hub for dreamers and doers. A space for you to shape the future by discovering and trialling PANGAIA’s lab-tested firsts.